The clever radio programming and marketing ideas pouring from Mark Driscoll’s (Nicknamed “Mr. Voice” by Rick Dees) creative brain has successfully impacted a variety of stations and formats that has attracted and delighted listeners since he began his radio career on August 8, 1967.
Driscoll’s remarkable voice is heard on radio stations and TV networks across the country and abroad voicing trailers, national commercials and promos. Driscoll’s booming voice heard on the Dallas Cowboys Radio Network and in the aisles of Staples in all their cities. (“That was Easy”) is only a part of what was before and what would come. He’s the announcer on the Talk Radio Network for the popular nationally broadcast of Rusty Humphries Show…heard on several hundred stations and via satellite.
His creative, out-of-the-box approach to programming and image packaging energized the stations for EZ Communications, Evergreen Media (now Clear Channel), Charter Communications, Brandon Communications and Heftel Communications and earned him countless awards and speaking engagements. He was the Creative Services Director for Gannett Broadcasting in Los Angeles, where he continued to create entire new imaging concepts and ideas that would become to be known as “stationality” and impacted a never heard before ‘attitude’ for, KIIS-FM and many others.
If the U.S. had “passports for radio pros”, Driscoll’s would be inches thick, having worked in markets including New York City, Phoenix, Philadelphia, Pittsburgh, Detroit, Miami, D.C., Dallas, Kansas City, Boston, St. Louis and many others…seeming to always come up the winner.
An advocate in “street” research-based creative, Driscoll has seen the industry grow and change. He believes that the future is still promising, as long as the industry is accepting the rapid changes taking place today in the ‘New Media” and nimble enough to adapt.
Named to RADIO & RECORDS Magazine Top 25 Individuals that influenced radio in the past 25 years was a highlight for Driscoll, since the honor was decided by his peers. A mentor and colleague, Mark is, and never has been too busy to share his thoughts, leadership ideas and team spirit in an industry he loves.
Mediocrity was not an option from day 1…and still isn’t, 42 years later.
