Audio

What the hell… Here’s another hit!

lollipop

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WPLJ New York City – Scott & Todd DISHNATION Promo

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WSVN Miami Demo

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Jammin 1077 Music Promos

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Jammin 1077 Lady Gaga Promo

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Radio DNA: Text While Driving PSA

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Radio DNA: The Great Ones

"The Great Ones / Cinematics" by Mark Driscoll Produced by Brandon, Subliminal Radio, Los Angeles As heard at the opening of the NAB Radio Show 2010: Where are the Writers, Wednesday, September 29, 2010   Star Studded Panel Featuring: Ron Chapman, Legendary KVIL Dallas Personality Dick Orkin, The Famous Radio Ranch (Chicken Man, Adventures of the Toothfairy, etc) Chris Smith, Creative Group Head Radio Show Committee Liason, Kevin Robinson, PD Bonneville St. Louis Radio Group Mark Driscoll, Owner/Operator Mark Driscoll Productions Hollywood

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Radio DNA: The Lollipop of Mediocrity…

lick it once...  and you suck FOREVER!

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The imaging DNA of great radio stations

So often, I'm asked about imaging content and how it fits in the programming essence of a radio station including the creation of stationality and animation, etc. The creation of top of mind awareness.     The everyday people that I casually interact with...  questions and powerful observations inspire the greatest ideas.. and usually, they work!  But don't just talk... Listen. (We better... *The listener will tell you everything.)   Don't take this the wrong way, but "turn the radio off"... No, not literally.  What I mean is, too often, its convenient...

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Radio DNA: Is Missing a Ship

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Radio DNA: Coming Attractions

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Radio DNA: Is Putting A Station On The Air

You're Hired!   The dream gig of a lifetime... (you hope...)  You get to build the ultimate radio station....now what? Radio DNA is gonna put a station on the air.   

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Radio DNA: Issues a Challenge

WOW!  I had no idea the kind of instant reaction Radio DNA would generate.....your comments from FB and personal e-mails were amazing and stirred quite a bit of thought......  Thank you!  As many of you are attending the Conclave, (Shout to Art Vuolo!) this chapter will be brief.  It includes a few ‘hits’ from the past... and a challenge for the future...  The one constant theme that resonated in all the comments I received... the lack of creativity on so many stations that has become pandemic in recent history.  The good news... there's a cure... After...

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Radio DNA: Hooters Radio Demo

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Radio DNA: Corporate Mediocrity

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The way I see it…and hear it.

Reprinted with permission from... Myself.   Wednesday, February 01, 2006   Just a few days ago, I was talking with someone about the imaging direction of their radio station. Oddly, the discussion became more interesting as this person, the APD, Music Director, continued to tell me that their current voice person would not be retained, that the Program Director was searching for the next new thing. The NEXT NEW THING. That echoed in my head for hours. It’s a newly appointed PD, taking over a well-established station with solid roots in the [big] city. I admit, that...

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Trailer Demo (Video)

   

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Corporate Branding: Nugget Markets Sacramento

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CHR/Dance: Q 96-9

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Country: Q104 KBEQ Kansas City

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